In March 2012, the Google Play Store was launched with over 4,50,000 apps. Since then, the market for mobile apps is growing exponentially.
According to buildfire, as of the quarter of 2022, there are over 3.5 million apps on the Google Play Store and over 2.2 million apps on the Apple App Store. There are 2.87 million apps on the Google Play Store and 1.96 million apps available for download. 21% of Millennials open an app more than 50 times per day. Also, an average smartphone user uses 10 apps per day and 30 apps each month.
“Mobile apps are expected to generate over $935 in revenue by 2023”
With the above stats, it is clear that every customer use apps daily and if you want to make your brand known, you must have a mobile app.
Trends in Mobile App Development
The influence of mobile apps in the lives of developers and companies is overwhelming. So, companies must understand that they can not survive the competition without mobile apps. So let us shed some light on the trends in Mobile App Development.
- Voice Enabled AI
- Internet of Things
- 5G Technology
- Mobile Commerce
- Augmented and Virtual Reality
- Wearable Devices
Now let us learn each of them in detail.
Voice Enabled AI: Voice Enabled AI technologies allow users to communicate with apps. These can be called hand-free apps. The users don’t need to touch their phones to make a call. They can use voice technologies to perform certain tasks by controlling functionality.
Internet of Things: IoT is changing the course of lives by interconnecting hardware with software. This technology has already entered the homes of people and has made them smart homes by controlling lights and heating. Not only homes, but IoT devices also connect and control medical device monitors, auto information centers, automated manufacturing, smart refrigerators, and more.
These all devices can be controlled by users through mobile apps. Also, users can get data and notifications if any issues are detected in the system.
5G Technology: 5G has been in the news for a long time now, but most carriers started providing 5G access in 2021. This technology has exceptional speed and exponential growth and transfers information within milliseconds. Also, being capable of operating 100 times faster than any network available in the market, it has made it possible for everyone to connect with wearable devices, and machines with phones. 5G has enabled developers to create apps that can keep up with a high amount of data and is considered a blessing for developers
Mobile Commerce: Mobile commerce technology is booming. Businesses and users preferring cardless and cashless payments, leading to the development of mobile payment apps. Mobile payments via Google Wallet, PayTM, Apple Pay, GPay, PayPal, and more such apps are high in demand.
Augmented and Virtual Reality: Augmented reality (AR) technology creates artificial objects on real-life objects. The best example of AR is Pokémon Go. However, Virtual reality creates an artificial environment and can take you to a world where you have never been before by giving you real-time experience. The best example of VR is Meta’s Oculus Quest 2.
With the changing demands in industries, AR and VR are not limited to gaming. Now, industries are using AR and VR to develop apps that can do much more than gaming. An iOS app like the 3D Virtual tour platform is created that can help individuals to check and take a tour of homes. Also, sellers can scan their homes using LiDAR sensors on their phones and tablet.
Wearable Devices: These are smart devices like smartwatches, earbuds or more. These devices are controlled by mobile apps and can perform various actions like voice activation from phone calls that can help people take care of their health by tracking the number of steps they take each day.
According to Statista, “The number of connected wearable devices worldwide has more than doubled in the space of three years, increasing from 325 million in 2016 to 722 million in 2019. The number of devices is forecast to reach more than one billion by 2022.” The market of the wearable is supposed to reach $265 billion by 2026.
The market of Wearable Devices is the future, and businesses are giving neck-to-neck competition with each other. A few more examples of wearables are FitBit, Apple Watch, and more.
The above-discussed points were the few trends that are seen in Mobile App Development. Now moving further, let us learn the benefits of using mobile apps for your businesses.
The 8 reasons why you should use mobile apps for your businesses
The reasons behind opting for mobile apps for your businesses are as follows:
- Enhanced Visibility
- Increase Customer Loyalty
- Enhance Brand Strength
- Higher Engagement
- Lower Costs
- Enhanced Profits
- Great Customer Service
Let us learn each of them in detail.
Enhanced Visibility: Mobile apps increase the probability of connecting you with the target customers globally. Mobile stores show your apps and when embedded with the correct SEO keywords, appealing screenshots of your apps make your brand appear in the mobile play store. Also, attractive apps have more probability of being more visible and getting more downloads from the target audience.
Increase Customer Loyalty: By developing customized apps for your customers that can help them grow their business can help you retain a customer. Moreover, you can offer promotional discounts and rewards. This can help more in increasing customer loyalty, as apps can help businesses to retain long-lasting relationships with customers.
Enhance Brand Strength: A good mobile app can facilitate and attracts the target audience. The downloads on your apps can help you understand what your audience needs and customize the apps as per customer requirements. If a customer is getting what they need, the probability of them coming back to you is high. Also, they can suggest to their fellow partners about your app, hence enhancing the brand image and increasing the brand strength.
Customer-Centric: By offering great rewards through loyalty programs and making your app customer-centric by making them feel more valuable can help you promote your brands effectively. Some strategies that work effectively to provide value to your customers, they are giving Referral bonuses, cashback, and coupons to your customers. By doing so, you can help your brand grow exponentially.
Higher Engagement: Different marketing strategies can be opted to increase the visibility of your brands by using mobile apps. These strategies involve actions like sending offers notifications and reminders, sales notifications, new product notifications and more can help you stay connected with your customers and keep they informed about new updates.
Lower Costs: Mobile apps are a great way of lowering operational costs. The cost involved in marketing decreases, with personalized applications, and information like customer data like orders, etc. can be saved online, which reduced the cost of manual operations like manual entries and more. Mobile apps are a great way of promoting a brand while keeping the cost less.
Enhanced Profits: Mobile apps can be customized as per customer needs, which in turn has helped businesses to create an on-demand market. Such scaling the operations of mobile apps has helped businesses to boost their profits and grow their businesses by increasing revenue.
Great Customer Service: If you are a service provider, providing great customer service can boost your revenue. Giving better customer service gives them a belief to your customer that you care and value them. You can share and promote your mobile apps from social media, blogs, and more.
Industries that are using mobile apps
Various industries are using mobile apps and helping them lead new areas of development, a few of them are as follows:
- Retail Industries
- Manufacturing Industries
- Insurance companies
- Service Industries
- Healthcare Industries
- Education Industries
Different industries are taking advantage of mobile apps to enhance their growth using mobile apps. An interactive, user-friendly, and appealing interface is all that you need to attract customers and get downloads. The probability of downloads increases if the app looks attractive and unique.
Our mobile application is the key to growth for all sizes of businesses. And to develop highly scalable and reliable apps, you may need the help of experts.
So if you are looking for developing a user-friendly and seamless mobile app, we are here to help you.
We at AnyAppMaker have a team of expert who has helped businesses grow globally by developing the most user-friendly, flexible, and reliable apps.